Privacy Policy for Duffield Dental Practice

Last updated: 22/04/26

Duffield Dental Practice (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website www.duffielddentist.co.uk or complete any online forms.

We comply fully with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all applicable privacy laws.

1. Who We Are

Duffield Dental Practice
Address: 59 King St, Duffield, Belper DE56 4EU
Telephone: 01332 840780
Email: info@duffielddentist.co.uk

We are the data controller for information collected via our website. Information transferred into our internal clinical system becomes processed under our obligations as a healthcare provider.

2. Personal Data We Collect

We collect personal data through the contact forms and appointment request forms on our website. This may include:

  • Full name
  • Email address
  • Telephone number
  • Address (if entered voluntarily)
  • Information you provide about your dental needs or enquiry

We do not collect payment information or sensitive medical data through the website. Any clinical information is collected only within our secure patient management system during your registration or appointment.

3. How We Use Your Personal Data

We process your personal data for the following purposes:

  • Responding to your enquiry
  • Booking or confirming appointments
  • Preparing for your first visit or ongoing treatment
  • Maintaining accurate patient records
  • Providing you with requested information about our services

We will never sell your data or share it with third parties for marketing.

4. How We Store and Transfer Your Data

Information submitted through website forms is:

  1. Received securely via our website
  2. Reviewed by our team
  3. Transferred into your patient notes, stored locally within our secure clinical systems
  4. Permanently deleted from the WordPress form plugin on a regular and routine basis

This means the website does not act as long-term storage of personal data.

All patient records are stored according to NHS and UK GDPR requirements in secure systems with controlled access.

5. Legal Basis for Processing

We process personal data under the following lawful bases:

  • Legitimate Interest: responding to enquiries and managing appointment requests submitted via the website.
  • Performance of a Contract: when you become a patient and we need your information to provide dental care.
  • Legal Obligation: maintaining accurate patient records in line with dental and healthcare regulations.

6. How Long We Keep Your Data

  • Information submitted via website forms is deleted from the website system immediately after it is transferred to your patient record.
  • Patient records are held in accordance with statutory dental record retention periods (normally 11 years, or until a child reaches age 25, whichever is longer).

7. Cookies and Website Analytics

Our website may use cookies to:

  • Improve user experience
  • Monitor website performance
  • Understand how visitors interact with the site

You can control or disable cookies through your browser settings. For more information, please refer to our Cookie Policy.

8. Sharing Your Information

We only share your personal data when necessary for:

  • Referral to a specialist or hospital when clinically required
  • Compliance with legal or regulatory obligations

We do not share your data with marketing companies or unrelated third parties.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right to access – to request a copy of your personal data
  • Right to rectification – to correct inaccurate information
  • Right to erasure – in certain circumstances
  • Right to restrict processing
  • Right to data portability
  • Right to object to certain types of processing
  • Right to withdraw consent (where consent is used as a legal basis)

To exercise any of these rights, please contact us using the details above.

If you have concerns, you also have the right to raise a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

10. How We Protect Your Data

We use a combination of technical and organisational measures to keep your data secure, including:

  • Encrypted website connection (SSL)
  • Password-protected systems
  • Secure local patient management software
  • Restricted staff access
  • Regular data deletion from website form systems

11. Links to External Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites.

12. Changes to This Privacy Policy

We may update this policy occasionally to reflect changes in legislation or our services. Any updates will be published on this page with a revised “Last updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Duffield Dental Practice
59 King St, Duffield, Belper DE56 4EU
Tel: 01332 840780
Email: info@duffielddentist.co.uk